Similar to fingerprints, no two identities are the same. A company’s logo is a symbol of an organization’s exclusive character. It is a grouping of its culture, personality, operations and goals.
Identity also relates to the distinctive element that sets a company apart from its competition. Creating a successful identity requires the designer to become immersed in an organization’s business in order to create an effective graphical representation or, logo. This logo, paired with a business card, letterhead, envelope and brochure, become a company’s identity set. The identity set is the most important ingredient to marketing a small business.
Once your identity has been created and you are ready to start promoting, your company needs a campaign that will attract your audience, or target market. Knowing your target market enables us to implement different styles that will appeal to various demographics. Your printed materials should attract potential customers, educate them and ultimately compel them to purchase your products/services.
When coupled with great design, advertising, SEO, and PR – social media can produce big results in terms of building businesses, brands and niche communities. Hire The Fae Group to create your blog banner, website graphic or twitter background.
