A Boutique Branding Agency Story Rooted in Purpose. Driven by Passion.

Are you searching for an affordable boutique branding agency that creates with purpose and passion? You’re in the right place. Leave your unique mark, with a brand identity as unique as your fingerprint!

Design That Connects

At The Fae Group, we believe great design extends far beyond mere aesthetics. Instead, it serves as a powerful bridge connecting people, values, and vision. As a boutique creative agency, we actively partner with passionate, mission-driven clients across the wellness, nonprofit, lifestyle, and sustainable industries. Together, we craft bold, strategic branding and marketing that inspires, informs, and creates lasting impact.

We specialize in holistic branding for sustainable companies, fellow female entrepreneurs, and small businesses, helping them build authentic and intentional brands deeply connected to their core mission. Our custom graphic design services are tailored to bring their unique vision to life.

Boutique Branding Agency

Our Legacy: Three Generations of Purposeful Branding

The Fae Group is built on a legacy of family, creativity, and a deep commitment to making a positive impact. Indeed, for over 20 years, we’ve been guided by the inspiration of three generations of remarkable women. As a boutique branding agency, we bring a personalized touch to every project.

Our story began with Sara Fae Kosteva, who founded The Fae Group, drawing inspiration from her grandmother, Fae Clementine Hollister. It was in 2002 that Fae, whose silhouette now graces our logo, shared the empowering words, “You know you can do anything…just do it!” These words profoundly inspired the establishment of The Fae Group Studio.

Boutique Branding Agency - Send a Card Spread Joy Inventor Jane Kosteva

This intergenerational connection continued to flourish when Sara’s mother, Jane Kosteva, joined the team. Jane, a visionary in her own right, created The Fae Group’s beloved ‘Just BeCAUSE’ card line. Our custom greeting card brand was designed around the enduring power of a handwritten note and the unique joy and excitement someone feels when they receive a personal piece of mail. Beyond sparking happiness, these cards also support meaningful causes, embodying our core belief in giving back.

boutique branding agency Sara Fae Kosteva

Meet the Founder: Sara Fae Kosteva

As a graphic designer by training, I effectively transitioned into marketing communications, always remaining true to my fundamental design roots. Over the years, while collaborating with nonprofits, corporations, small businesses, and various mission-driven brands, I gained practical experience and understanding how design integrates into a broader marketing strategy.

During both my freelance work and time as an in-house designer, I personally observed how essential effective design is for making truly purposeful marketing decisions. This held especially true for small businesses and sustainable wellness brands.

Living My Truth

What truly fuels me is living my truth. This involves being authentic to my values, maintaining a sustainable, purpose-driven life that actively supports Mother Earth, and prioritizing family and meaningful work. Whether I’m molding pottery, engaging in invigorating exercise for my well-being, inventing new recipes with locally sourced ingredients, or simply playing with my puppy, Lily—passion drives all my actions. Furthermore, it means cultivating harmony as a yoga and meditation teacher, balancing creativity, business, and wellness in a way that feels aligned. My passion for sustainability deeply influences my lifestyle, and I actively live an organic lifestyle, ensuring my work reflects my personal convictions.

boutique branding agency Sara Kosteva About Passion Create Grow your vission

A Boutique Branding Agency Built on Trust & Connection

With over 20 years of experience and a genuine heart for service, I meticulously weave together thoughtful design, story-driven strategy, and meaningful connection. I am proud that all our clients have come through referrals; they are friends, collaborators, and creatives who genuinely believe in our work. This trust means everything to me. Since 2002, I have collaborated with over 100 passionate clients across diverse industries.

Rooted in Purpose. Driven by Passion. Living my Truth.

What truly fuels me is living my truth. This involves being authentic to my values, maintaining a sustainable, purpose-driven life that actively supports Mother Earth, and prioritizing family and meaningful work. Whether I’m immersed in creating pottery, embracing my passion for health, wellness, and exercise, crafting a new locally sourced recipe, or simply playing with my puppy, Lily—passion is the driving force behind all of my actions. Furthermore, it means cultivating harmony as a yoga and meditation teacher, balancing creativity, business, and wellness in a way that feels aligned. My passion for sustainability deeply influences my lifestyle, and I actively live an organic lifestyle, ensuring my work reflects my personal convictions.

Boutique Branding Agency The Fae Group Studio

Ready to Create Something Meaningful?

When we collaborate, you will discover an uncommon level of quality, passion, and meticulous attention to detail. Through my in-depth holistic branding process, we build a strong relationship; I truly invest in understanding your unique goals to create the best possible client experience.

I enjoy collaborating and channeling my creative energy into mission-driven businesses that are positively impacting the world. Let’s bring your vision to life with custom brand strategy and brand identity design for small business. Discover more of our design work in our portfolio.

Our 3-Step Creative Process

1

Let’s Connect


Complete our Client Questionnaire so we can get to know your passions, values, and unique brand visions.

2

Let’s Make It Official


After we align on your needs, we’ll send a proposal agreement. A 50% nonrefundable deposit secures your spot on our schedule for your custom graphic design needs.

3

Let’s Create Together


You’ll receive initial concepts for your personalized graphic design project and we’ll collaborate until it feels just right. Final payment is due for delivery of completed assets, bringing your small business branding to life.

At The Fae Group, our portfolio and initiative reflects our dedication to family values, meaningful connections, and a heartfelt desire to contribute to a better world. We are proud to be a women-owned boutique branding agency, crafting purposeful brand identity and graphic design for small businesses, startups, and wellness brands.

Additional Resources

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