Purpose-led. Passion-fueled. Woman-owned.
Welcome to The Fae Group. Drawing on over 20 years of corporate and entrepreneurial experience, I am an artist, graphic designer, and professionally certified yoga and meditation teacher who believes that great design is more than aesthetics—it’s an energetic reflection of your purpose. Moving beyond standard cookie-cutter templates, I blend fine-art intuition with mindful craftsmanship to create custom brand identities and visual design that truly resonate. Your business has a heartbeat, and your brand should, too.
Based in the Raleigh, North Carolina area and collaborating with clients worldwide, we’re the branding agency that brings your mission to life, authentically and strategically.
Design with Balance, Intuition, & Soul
True alignment in business starts from within. Rooted in an organic lifestyle and a daily foundation in yoga and meditation, my approach to design is intentional, grounded, and deeply intuitive.
I listen closely to your vision, tuning into the subtle details that make your work unique. Just like a steady yoga practice brings clarity to the mind, a mindful creative process brings clarity to your brand. By merging artistic perspective with custom graphic design, we turn your core values into a visual language that feels entirely authentic to you—and magnetic to the people you are meant to serve.
Crafted for You: Core Design & Creative Services
At The Fae Group, my absolute heart lies in the craft of visual creation. I specialize in the hands-on, detail-oriented work that gives your business a distinct, beautiful presence in the world. Here is how we can bring your vision to life:
- Custom Brand Identity: Comprehensive logos, and color palettes built to capture your unique essence and tell your story with integrity.
- Graphic Design & Print: Thoughtfully crafted digital and print assets, collateral, and eco-friendly touches—including my exclusive Just BeCAUSE card line, designed to spread joy and support meaningful causes.
- Fine Art & Artisan Creations: Handcrafted tangible art, botanical goods, and painted pieces created through our shop, Pigment, Petals, & Pottery.
- Brand Alignment & Yoga: Cohesive design that aligns your brand’s visual image with its inner purpose, alongside certified yoga and meditation instruction to cultivate balance on and off the mat.
Trusted Voices
Our partnerships are built on mutual trust and a shared vision and our portfolio and case studies include helping sustainability focused small businesses, non-profits, entrepreneurs, and wellness brands share their unique stories through powerful visual identities. Hear what our collaborators say about working with us:
“Branding and marketing materials were expertly crafted, exceeding expectations with strategic execution and compelling visuals.”
Natalie Ivey
CEO, RPC HR
“Sara’s strategic marketing acumen, combined with her hands-on leadership, consistently delivers impactful campaigns and strong results.”
Todd Harff
Founder & CEO, Creating Results
“What sets Sara apart is her rare blend of artistic talent, strategic insight, creative design skills, and genuine excitement for bringing ideas to life.”
Kathy East
Client Services, East Marketing
Ready to bring your vision to life?