Design That Connects
Welcome to The Fae Group. I am Sara Fae Kosteva—an artist, graphic designer, and professionally certified yoga and meditation teacher. For over 20 years, I have navigated both corporate and entrepreneurial worlds, gathering a deep appreciation for structured business strategy, but my true heartbeat has always lived in the creative arts.
Today, my work is a seamless blend of those worlds. I combine fine-art intuition with meticulous graphic design and brand identity work, helping conscious entrepreneurs, wellness brands, and sustainable businesses bring their visions to life. Rooted in an organic lifestyle and a daily meditation and yoga practice, I approach every project with mindfulness, clarity, and deep care.
The Roots of Our Name: Fae Clementine Hollister
Every meaningful creative journey has a deeply personal anchor. The Fae Group takes its namesake and foundational spirit from my grandmother, Fae Clementine Hollister, whose life, love, and creativity inspired the very creation of this company. Her legacy reminds us that true design and business are built on a foundation of genuine connection, family values, and leaving the world a little brighter than we found it.
Meet the Founder: Sara Fae Kosteva
Creativity has been the defining thread of my life. Outside of design, you will often find me creating handmade artisan pieces for our shop, Pigment, Petals, & Pottery. Cooking wholesome meals, taking walks with my Shih Tzu sidekick “Lily”, or tending to my garden and living closely connected to the land fills the rest of my days. As an artist and a professionally certified yoga and meditation teacher, I bring these holistic practices directly into my work.
Whether you are looking for custom graphic design and brand identity, or seeking guidance through private yoga and meditation instruction and artistic collaboration, I believe that building a brand or nurturing your well-being shouldn’t feel like a cold, rigid checklist. It should be an authentic, intuitive reflection of who you are.
The Visionary Heart: Jane Hollister Kosteva
The heart of our studio’s creative offerings extends deeply through family inspiration. Jane Hollister Kosteva was the visionary behind The Fae Group ‘Just BeCAUSE’ card line—our eco-friendly greeting card line thoughtfully designed to spark joy, spread kindness, and support meaningful non-profit causes. That same spirit of warmth, care, and purposeful creation infuses every project we take on.
A Holistic Approach to Design and Life
Sustainability, organic living, and conscious choices form the cornerstone of how I live and work. That mindful mindset naturally extends to every custom brand identity, digital asset, yoga class, and visual project I take on.
Whether we are building a brand from the ground up or sharing mindful creative practices, my goal is always the same: to create work that has a heartbeat, feels completely authentic to you, and resonates deeply with the people you are meant to serve.
A Boutique Branding Agency Built on Trust & Connection
With over 20 years of experience and a genuine heart for service, I meticulously weave together thoughtful design, story-driven strategy, and meaningful connection. I am proud that all our clients have come through referrals; they are friends and collaborators who genuinely believe in our work. This trust means everything to me! Based in the Raleigh, North Carolina area and collaborating with clients worldwide, I have partnered with over 100 passionate clients across diverse industries since 2002.
Ready to Create Something Meaningful?
Let’s bring your vision to life with custom brand strategy and brand identity design for small business.
Our 3-Step Creative Process
1
Let’s Connect
Complete our Client Questionnaire so we can get to know your passions, values, and unique brand visions.
2
Let’s Make It Official
After we align on your needs, we’ll send a proposal agreement. A 50% nonrefundable deposit secures your spot on our schedule for your custom graphic design needs.
3
Let’s Create Together
You’ll receive initial concepts for your personalized graphic design project and we’ll collaborate until it feels just right. Final payment is due for delivery of completed assets, bringing your small business branding to life.
Additional Resources
Ready to bring your vision to life with The Fae Group Studio?